Effective Date: 25th May, 2025.

Infinite Era Pty Ltd trading as Empowered Era (“Empowered Era”, “we”, “us” or “our”) is committed to protecting your privacy. This Privacy Policy outlines how we collect, use, disclose, and safeguard your personal information in accordance with the Privacy Act 1988 (Cth) and the Australian Privacy Principles (APPs), as well as international standards including the General Data Protection Regulation (GDPR) for individuals located in the European Union (EU) and European Economic Area (EEA).

1. What Personal Information We Collect
We may collect the following types of personal information:

• Name, email address, phone number, and contact details
• Business or company name (if applicable)
• Job title or professional details
• Location, demographic data, and preferences
• Information submitted via our forms, surveys, events, or services
• Website interaction data through cookies, logs, or third-party tools
• Payment and billing details (processed securely via third-party platforms)

2. How We Collect Your Information
We collect personal information through:

• Direct communication (e.g. sign-ups, consultations, purchases)
• Website forms and interactive tools
• Event registration and subscriptions
• Analytics tools and cookies
• Social media interactions
• Third-party platforms and service providers

3. Why We Collect Your Information
We collect and process your personal information to:

• Deliver our services, programs, and content
• Provide updates, newsletters, and marketing communications
• Process transactions and manage customer accounts
• Improve our website and service offerings
• Personalise content and community experiences
• Meet legal and compliance obligations

4. Disclosure of Personal Information
We may share your personal information with:

• Trusted third-party service providers (e.g. web hosts, payment processors, CRM tools)
• Legal or regulatory bodies if required by law
• International service providers with adequate data protection measures in place

We do not sell your personal data to third parties.
5. International Data Transfers
Some personal data may be transferred outside of Australia, including to service providers in the United States and the European Union. We ensure any such transfers comply with applicable data protection regulations and contractual safeguards are in place.
6. Your Rights (Including EU/EEA Users)
You have the right to:

• Request access to your personal data
• Correct or update your information
• Request deletion of your data
• Object to or restrict data processing
• Withdraw consent for direct marketing
• Request data portability
• Lodge a complaint with a supervisory authority (e.g., OAIC in Australia or a relevant EU body)

To make a request, contact us at: contact@empoweredera.com
7. Cookies & Analytics
We use cookies and third-party analytics (e.g. Google Analytics) to:

• Understand website performance and user engagement
• Improve user experience
• Tailor content and advertising

You can manage cookie preferences in your browser settings.
8. Data Security
We take appropriate security measures to protect your personal information, including:

• Secure servers and encryption
• Firewalls and access controls
• Regular monitoring of systems and security practices

9. Data Retention
We retain personal information only as long as necessary to:

• Provide our services
• Comply with legal, regulatory, or accounting obligations
• Fulfil the purpose for which the data was collected

10. Third-Party Links
Our website may include links to external websites. We are not responsible for the privacy practices or content of those third-party sites and recommend reviewing their privacy policies.
11. Changes to This Policy
We may update this Privacy Policy periodically. The latest version will always be posted on our website, and significant changes will be communicated where appropriate.
12. Contact Us
If you have any questions or concerns about your privacy or would like to exercise your data rights, please contact:
Infinite Era Pty Ltd trading as Empowered Era
Email: contact@empoweredera.com
Website: www.empoweredera.com